ABOUT GUANGZHOU
With the approaching of the Dragon Boat Festival,the aroma of zongzi (traditionalChinese rice-pudding) is permeating. On e-commerce platforms, zongzi, zongye (leaf to wrap zongzi) and salted duck eggs have becomethe top 3 best-selling products this year. Zongziwith a short shelf life, customized zongziand popular online zongzi have beenin the spotlight of this year’s zongzi consumption.In the recent week, the search volume of zongzihas witnessed 200% increase compared with the same period last year.
The reporter finds out that various famous zongzi brands compete with each otherfiercely both online and offline. National time-honored brands, including WuFang Zhai, Zhi Wei Guan, Dao Xiang Cun and San Quan, have launched over 100 zongzi products with sweet and saltytastes. The ingredients of zongzi havealso been innovated, with emergence of novel tastes, such as Crispy Meat &Black Soybeans Zongzi, Black Pepper Beef Zongzi, Red Bean and Lotus-Seed PasteZongzi, Peach and Apricot Zongzi with the Orange Taste.
Apart from the ready-made zongziwhich was also sold in the past, this year manufacturers have started to sellraw materials to make zongzi,including zongye, glutinous rice andsalted duck eggs. The group buying of zongyeallows consumers to experience the traditional custom of making zongzi with the self-purchased qualityraw materials.